Weekly Newsletter - 12.11.2024

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EVENT OF THE WEEK 📅

EDITOR’S PICK 🎯

How Your Confidence Crisis is Costing You Sales – And How to Stop It

Practical Tips by Kate Philpot from Getty Images

Ever felt like a fraud in a client meeting, worrying that you'll be exposed? You're not alone. Imposter syndrome can impact anyone, especially in sales, where confidence is key.

Kate Philpot, VP of Global Sales Enablement at Getty Images, and Camille Kempell, Business Development Director at Hive Perform, recently had an eye-opening conversation about overcoming self-doubt and building lasting confidence. They shared actionable strategies that go beyond managing imposter syndrome and help you build your career and maintain consistent performance.

Kate and Camille discuss:

• How imposter syndrome impacts your sales confidence and performance.

• Practical tips to speak up and combat self-doubt.

• The power of preparation to build lasting confidence.

• Why tracking your wins is essential to shifting your mindset.

• How mentorship and sponsorship can fuel your growth in sales.

Want to hear more? Get all their insights now and watch the recording now.

INDUSTRY INSIGHTS 🌐

How AI for Outbound Sales Can Boost Your Results

AI is revolutionizing outbound sales by automating tasks, improving lead targeting, and scaling personalization, enabling sales teams to focus on relationship-building and closing deals. By integrating AI, businesses streamline workflows and enhance efficiency while retaining the human touch essential for successful sales.

Key benefits of AI in outbound sales include automating outreach and follow-ups, reducing manual work, and ensuring timely, relevant interactions. Predictive analytics improve lead targeting, helping sales teams engage with high-potential prospects. Additionally, it enhances personalization at scale, tailoring messages to individual behaviors and preferences, which significantly boosts conversion rates.

To implement an AI-driven outbound sales strategy, businesses should define clear goals aligned with AI capabilities and invest in the right tools. Training teams to effectively use these tools is crucial, as is ongoing monitoring and refinement of strategies based on performance data. While challenges like data quality and team adoption may arise, these can be addressed with careful planning and proactive measures.

When AI Means Business

AI is revolutionizing finance, with 92% of firms reporting positive returns. KPMG's report reveals 71% of companies are implementing AI, particularly excelling in financial planning and accounting, where 78% and 76% are utilizing AI, respectively. However, tax functions lag at 45% due to complexities in regulations. AI leaders, comprising 41% of firms, drive higher returns through strategic investments and resources, allocating 13% of IT budgets to AI.

AI's significance is growing, shifting focus from cloud technology to non-generative AI, now prioritized by 61% of finance leaders. Companies are exceeding return on investment (ROI) expectations, attributing success to enhanced productivity and decision-making. Nonetheless, challenges such as data privacy and cybersecurity persist, with 57% identifying these as barriers. Organizations are developing responsible AI use principles and strengthening governance to address risks.

Despite hurdles, the potential for AI in finance is clear. KPMG emphasizes the collaboration between CFOs and CIOs to align AI with business objectives, ensuring continued innovation. As firms embed AI into financial reporting, they are reaping the benefits of digital transformation. This momentum underscores AI's vital role in reshaping finance, urging leaders to overcome adoption barriers and harness its full potential.

INDUSTRY NEWS 📰

Gong Named to Inc.'s 2024 Best in Business List in the AI & Data Category

Gong’s inclusion in Inc.'s 2024 Best in Business list in the AI & Data category underscores the profound impact it has made in transforming revenue teams. With AI technology becoming integral to go-to-market strategies, Gong’s platform has been a pioneer since inception, optimizing team productivity and growth through customer-interaction data. This accolade signifies the company’s ongoing commitment to innovate and empower businesses through sophisticated AI advancements.

At the recent Celebrate event, Gong introduced significant innovations like AI Brief, AI Scorecard Answers, and Revenue Analytics, further expanding its Gong Collective partner ecosystem. These breakthrough tools highlight Gong's leading role in operationalizing AI for tangible business value. Notably, the State of Revenue Growth 2025 Report revealed a 38% increase in win rates when using Gong’s Ask Anything feature, showcasing the platform's efficacy in driving revenue.

Gong’s recognition by Inc. reflects not just product innovation but its broader influence on the business landscape. This year, Gong has also earned the Stevie Award and Forbes AI Breakthrough Awards among others, solidifying its status as a leader in technology-enhanced sales solutions. Going forward, Gong is poised to continue setting industry benchmarks and redefining what’s possible with revenue AI, striving for excellence and transformative results.

AI Solution Transforms Sales Prospecting for Media Teams

MediaRadar AI Outreach Writer enhances sales prospecting by personalizing outreach with ad intel recommendations. Leveraging data from $250 billion in media spend, it aids media-selling teams in building effective sales sequences. This generative AI tool improves performance by streamlining processes and tailoring messages to audience needs.