Your Weekly AI Sales Rep Newsletter | Volume 19

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TODAY’S PICK 🎯

The Sales Intelligence team were on the ground at the Fintech Meetup 2025 with over 6,000 industry leaders, investors, and innovators, exploring the trends shaping the future of financial services. One theme was clear, AI is no longer optional. From underwriting to fraud detection, AI’s impact on FinTech is undeniable, especially in sales.

We also explored the power of real-time execution. Companies leveraging AI in sales aren’t just gaining insights, they’re acting on them immediately, driving faster, more effective sales. In fact, FinTech organizations embracing AI such as Hive Perform for their sales teams have seen a 38% increase in deal velocity and a 27% improvement in conversion rates.

The FinTech landscape is shifting, and sales teams must adapt or risk falling behind.

The Sales Intelligence team will also be at ShopTalk! Come meet the team and explore how AI is changing sales processes as we know them.

INDUSTRY NEWS 🌐

What Is AI As A Service (AIaaS) And Will It Replace SaaS Business?

Artificial Intelligence as a Service (AIaaS) offers transformative potential beyond traditional Software as a Service (SaaS) by incorporating learning systems that can analyze data and automate complex tasks. While SaaS revolutionized software accessibility by allowing users to utilize tools directly over the internet, AIaaS enhances software's capacity to think, predict, and adapt to user needs. This provides businesses with new opportunities to integrate intelligence into their operations, thus driving innovation and efficiency.

Despite the growing interest in AIaaS, SaaS remains relevant but increasingly requires AI integration to meet evolving software expectations. Companies that effectively incorporate AI-driven solutions, whether by enhancing existing SaaS platforms or transitioning to AIaaS, will likely maintain competitiveness. As AI becomes a fundamental business component, firms not exploring AI's potential risk are being overshadowed by competitors who embrace intelligent, adaptable technology. Addressing this shift is crucial for sustaining business growth and relevance.

Perplexity AI Aims For $1 Billion Funding To Double Valuation

Google DeepMind Uses AI To Power Next-Gen Humanoid Robots With Gemini 2.0

Google's DeepMind is revolutionizing robotics by integrating its advanced AI models, Gemini Robotics and Gemini Robotics-ER, into physical robots. Collaborating with Apptronik, a reputable robotics developer with a history of partnerships with Nvidia and NASA, they are set to usher in a new era of humanoid robots. These robots, demonstrated in various activities like plugging devices and manipulating objects, showcase the potential for AI-driven robotics in everyday applications. The key is their adaptability, interactivity, and dexterity, which allow them to perform complex tasks with ease, revealing a promising future for AI in robotics.

The Gemini Robotics-ER model is designed for roboticists to train and customize their own models, offering a foundation for innovation in robotics. Partners like Agile Robots and Boston Dynamics are already testing these advancements. Google CEO Sundar Pichai emphasizes the role of robotics as a testing ground for AI applications in the physical world. This move underlines the strategic importance of AI in advancing robotics.

Klarna and DoorDash Partner for Buy Now, Pay Later Options

Klarna's strategic partnership with DoorDash marks a significant expansion in the U.S. market by introducing a flexible payment system to the popular delivery service. Customers can soon choose to pay via full installments, interest-free options, or deferred payments that align with their payday schedules. This initiative broadens Klarna's reach in everyday spending categories, showcasing its intent to solidify its presence before its anticipated IPO on the New York Stock Exchange.

The momentum for Klarna is evident with its recent role as the exclusive provider of buy now, pay later loans for OnePay, bolstering its growth and competitiveness. Last year's revenue climbed 24% to $2.8 billion, underscoring its robust financial health. As Klarna aligns with major players like DoorDash and Walmart-backed OnePay, it not only prepares for a promising IPO but also strengthens its position amidst potential regulatory challenges in other markets like the U.K.

Recap of Adobe Summit 2025: How AI Is Becoming The Marketer's Essential Co-Pilot For Success

Adobe Summit 2025 underscored how Artificial Intelligence (AI) is reshaping digital marketing, emphasizing agentic AI, scalability in personalization, and innovative content creation. Adobe introduced the Experience Platform Agent Orchestrator to streamline AI management across marketing tasks, enhancing workflows and efficiency. Keynote insights revealed the integration of AI in marketing, with industry leaders like those from The Coca-Cola Company sharing real-world applications.

Tim Conrad and Luke Barton of Comwrap Reply highlighted AI-driven content creation breakthroughs, eliminating manual processes and enhancing global brand campaigns with tools like AI-powered Co-Pilot for asset tagging and metadata automation. The newfound ability to adjust content in real-time boosts market responsiveness. AI not only automates but also empowers marketers to focus on strategy rather than execution, promising substantial revenue growth, cost savings, and faster market entry, cementing AI's role as a strategic advantage in marketing.

SaaS Isn’t Going Anywhere: LeadSquared Co-founder Prashant Singh Doesn’t Fear AI

Prashant Singh, co-founder of LeadSquared, asserts that artificial intelligence (AI) will complement rather than replace human efforts in the SaaS sector. AI's integration is set to enhance routine business operations, allowing humans to focus on creative and strategic tasks. Singh addresses potential concerns about infrastructure players like AWS and Google Cloud encroaching on SaaS territory, noting that while they're well-positioned, complex applications like CRM will maintain their unique workflows. LeadSquared is actively leveraging AI to optimize operations, which might impact headcount for routine tasks, reflecting an adaptable approach in an evolving market.

AI Redefines B2B GTM, Shifting Power to Informed Buyers

AI is set to revolutionize B2B go-to-market (GTM) strategies by 2028, rendering traditional tactics outdated. Buyers increasingly utilize AI to bypass vendor-driven processes, shifting power from sellers to buyers. This transformation demands a pivot from persuasion-based marketing to proof-driven models focusing on delivering demonstrable business outcomes. AI capabilities such as automated procurement, knowledge aggregation, and personalized recommendations are expected to fundamentally alter demand generation, influencer marketing, SEO, and sales practices, highlighting the need for a strategic realignment in GTM functions.

In this evolving landscape, roles in GTM strategy, market intelligence, and causal-driven marketing will become critical due to their reliance on AI-driven insights. B2B professionals must adapt by developing strategies that leverage AI to align closely with buyer expectations, thus ensuring relevance and competitiveness. The workforce will see a decline in traditional sales and marketing positions, while roles fostering community engagement, high-trust content creation, and AI-enabled decision frameworks are poised to thrive. Embracing this shift is crucial for future success.

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EDITOR’S INSIGHT 💬

Thriving in Uncertain Markets: AI-Driven Sales Strategies

In today’s rapidly shifting business environment, integrating AI into B2B sales has moved from a competitive edge to a strategic necessity. According to a recent Gartner report, sales teams using AI-driven lead scoring have increased conversion rates by up to 15%. This isn't just incremental improvement—it’s a clear signal that AI is transforming how sales organizations operate.

AI is fundamentally reshaping traditional go-to-market (GTM) strategies. The era of persuasion-heavy selling is fading. As buyers become more autonomous—often bypassing vendor-led processes—GTM teams must evolve. The focus now shifts to a proof-driven model, where credibility is earned through value, transparency, and verifiable outcomes.

Consider AI-powered buyer bots: these tools pre-screen vendors, assess product-market fit, and validate claims—often without needing vendor input. This is not a future projection; it’s already in motion. Companies that fail to adapt risk being left behind.

Beyond bots, AI is automating critical but time-consuming tasks like lead qualification, data enrichment, and CRM updates. LinkedIn data shows that AI adoption can reduce B2B sales cycles by an average of one week—an edge that matters in today’s competitive landscape.

To stay ahead, sales teams should focus on three key actions:

Automate the repetitive – Free up time for high-impact activities by streamlining administrative tasks.

Use real-time insights – Leverage AI to personalize outreach and improve engagement.

Invest in training – Equip your team to fully understand and utilize AI tools to their advantage.

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